The SMC Extension catalog is intended to provide a highly visible platform for disseminating information to reach the SMC Alumni community; perspective students for the College’s non-credit AEBG funded “Workforce Education and Training Programs, and Not-for-credit students seeking career training through the ETPL. This allows the catalog to functions in a very unique space, as it is the one College marketing tool that offers outreach to a full spectrum of students and speaks to a cross-section of the local community.
SMC Extension is working to collaborate with other workforce development agencies and the catalog is providing the appropriate outreach vehicle. The need for more collaborative activities between the College and other workforce development agencies is expected to increase as workforce development funding agencies seek to align career training with educational institutions that can provide short-term employment training with life-long-learning and career pathways opportunities. Working towards this effort, the SMC Extension catalog is being utilized to promote several employment and pathways programs.
The 2016 Spring/Summer SMC Extension catalog is serving as the central point for recruiting students to the BankWorks training program. BankWorks is a JVS (Jewish Vocational Services) training program that has placed over 1,000 individuals into entry level-jobs in the banking industry. The program attracts both experienced and inexperienced individuals seeking a network for entry into a career in banking. Additionally the BanksWorks training history of success is built on the program’s close working relationship with employers within the banking industry. SMC Extension collaborating in this program effectively supports the strategy to disseminate the message that Santa Monica College is interested in collaborating with local industry to develop relevant employment training programs. Also, the BankWorks program will help to bring attention to the broader offering of the College’s continuing education department, thus communicating to industry that community colleges’ continuing education departments are desirable partners.
Other programs that are currently being promoted through the SMC Extension catalog include the “Preferred Partner Program” and the Cisco Networking Academy. Both are being viewed as opportunities for creating innovative training and outreach strategies. SMC Extension is helping to reach the broader community and broadening the College’s potential for delivering non-credit and credit programming through partnerships and collaboration with industry, thereby removing one of higher education’s more traditional hurdles of keeping pace with industry in developing and delivering relevant and current curriculum.